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Mandom Creates English Website For Gatsby

Facebook page also promotes hip men's styling products range.

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By: TOM BRANNA

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Mandom Corp. has opened two English-language Gatsby sites—a global website and a Facebook page—as a means of communicating with more consumers on a global basis. Gatsby, which was introducted in 1978, is a top-selling cosmetics brand among young Asian men. But there’s growing interest in the West for the looks Gatsby products help style and create, says Mandom, which was ranked No. 30 in Happi’s 2011 International Top 30 Report. Consumers, not only in Asia but also in the West, are pos...

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